This is an ad campaign that our marketing team rolled out for a major corporation. The idea has been about 18 months in the making. We have all had a lot of fun coming up with the concept, story boarding, getting involved with the script, and working with some great local talent to accomplish a great ad to help launch our campaign. If you have any friends or family who work in a dental office, forward this on…there are a lot of inside jabs they would appreciate.
The Dental Enforcer is a strong-arm thug that gets hired by dental offices to “encourage” patients to get to their appointments on time, pay their bills, and accept treatments. The first in this series has to do with making sure the patients don’t forget about their appointment.
The Dental Enforcer was shot for a dental practice software company called Dentrix; a subsidiary of Henry Schein (a fortune 500 company located in New York). Will Rubio and his crew shot and edited this commercial. The Dentrix marketing team located in American Fork, Utah (along with Will Rubio as writer) was the brains behind it. Shot with the Canon 5D MKII.